✨ Hi there, welcome to our new website! ✨
I'm so excited to relaunch Paperworks Stationery with not just a new look, but with a new home as well. (Special thanks to my friend Stacy of @stacykng / @btsletterings for the new logo + rebranding!) I've been busy preparing for this while the shop was on a break, and am happy to finally launch this.
Just for fun, I thought it would be nice to share a little behind-the-scenes of the rebranding process and my thoughts on it!
First, Stacy and I discussed my expectations of the rebranding and the purpose and essence of Paperworks Stationery—which is to create and curate cute and functional stationery. We discussed color options, what my goal was for the brand, and exchanged a couple of ideas.
After our discussion, Stacy came up with some logo studies:
These were the first two concepts. I was drawn more to the color palette and idea of the first study, as the second one looked too bright. I asked Stacy to tone down the colors, and try to combine the two studies into one, which ended up like this:
I really liked the color scheme of this, and the feel of it, but I didn't think that the main logo really reflected the message I was looking for, so I gave her more notes and asked her to develop it more. Some time later, she sent me these final studies:
As soon as I saw these, I immediately knew that this was it! I gave her my final notes and we developed the last details together before we finalized everything.
Back then, I drew the old logo using traditional materials, scanned it, and edited it on the computer. I thought that it was an okay logo, but I told myself to get it rebranded professionally only when I felt like the store has "grown enough" or when it "achieved enough". The store ended up reflecting myself. I didn't feel so confident in myself, which is why I blocked myself from improving.
Months have passed, and I continued to wait for the "right moment" to improve. After staring at the old logo and the over-all branding for what seems like hours, I came to a realization that I didn't have to wait for a sign or a certain achievement to improve. I didn't have to wait for it to be "____ enough", because it already was more than enough. I just had to go for it.
Looking back, I'm glad that I finally took the plunge and invested more into this passion / dream of mine. When I started Paperworks Stationery in 2019, I never thought that it could grow this much! I'm so thankful to everyone who has supported me and this little business.
Currently, I'm working on our upcoming shop update at the end of the month—brace yourselves for a lot of new items! You can expect a lot of stationery tools, new organizational items, original items, and more. Keep an eye out on our social media pages for upcoming news and schedules.
I hope that the viewing and shopping experience is better than before! Say hi in the comments below or email us (me) at email@example.com 👋🏻